Sharing your own genetic data and your (family) health information towards a public open database for scientist to study. Sounds like a pretty awesome idea of generating a massive cohort to study by all kinds of research groups. Being able to freely
mix and match data within this set should promote creative research that hopefully leads to new discoveries.
Read for more info also the Nature Genetics editorial your data are not a product http://goo.gl/zi0Bm
"The Consent to Research project seeks to create the world’s largest pool of openly available, user-contributed data about health and genomics. We’re achieving that goal by helping people become members of a unique group – a “cohort” who not only gather data about themselves and their health, but donate that data to the growing numbers of data-driven research scientists."